BELIEVE IN WHAT YOU WEAR?

Minimalist fashion is the declination of a sustainable lifestyle that mainly focuses on the quality and essentiality of versatile and neutral clothing items, useful for multiple occasions if combined in the right way, against the compulsive purchases typical of fast fashion . Minimalism was born as an artistic movement between the 50s and 60s of the last century. It theorizes the simplification of shapes and lines with clean traits, in combination with neutral colors and typically industrial materials. It is not only an artistic theory, but a real revolutionary philosophical current that develops from these ideas that then influence the...

Life cycle analysis is an internationally recognized methodological tool through which the impact that a product or service has on the environment and human health is assessed throughout its life, from production to end. It is regulated according to the International Organization for Standardization (ISO) standards 14040:2006 and 14044:2006 which define its principles and framework, requirements and guidelines. Life Cycle Analysis is an objective method, used in circular economy systems, which allows to quantify the resources and energy used during all the phases of production of the analyzed product, taking into account the many processes used during the macro-phases of...

The excessive use of single-use plastic is currently one of the most polluting factors in our ecosystem. For this reason, it is essential to use, but above all to reuse, this material that is as innovative as it is polluting. Plastic is an organic compound, obtained from carbon and hydrogen-based resources, synthesized from petroleum and methane. Its history begins in the second half of the 19th century with the first scientific experiments. It is from the second half of the 20th century that production increases more and more quickly until reaching exorbitant numbers thanks to the high adaptability of this...

Cotton is one of the most used natural fibres in the textile industry thanks to its age-old processing and its many characteristics. It is a textile fiber of natural origin, obtained from plants of the genus Gossypium. Its cultivation is placed far back in time: since the early stages of civilization, man has used these plants for various uses. Typical of the regions of Central Asia, the cotton plant is linked to the evolutionary processes of agriculture but it is above all with the Industrial Revolution and its technological innovations that the cultivation of cotton reaches massive levels and production...