BELIEVE IN WHAT YOU WEAR?

In a world increasingly focused on sustainability, ethical choices and a cruelty-free lifestyle, the intersection of fashion and food is a fascinating place. In the heart of Milan, famous for its iconic fashion and gastronomy, we discovered a perfect fusion of these two worlds. In collaboration with vegan restaurant La Colubrina, we explored the importance of adopting a plant-based diet and its role in building a more sustainable future. Our journey began with our brand, which proudly earned its recognition as a PETA (People for the Ethical Treatment of Animals) certified brand, a tangible sign of our unwavering commitment to...

Fashion has always been one of the main means of expression. With inclusive fashion, the fashion industry changes course, celebrates diversity and promotes every identity and personality. For too long, the fashion industry has promoted an unrealistic idea of ​​beauty and excluded many people because of their physical, somatic or gender differences. Fortunately, in recent years there has been a significant shift in the fashion world, with a growing movement towards inclusive fashion, which embraces and celebrates diversity and promotes empowerment through clothing. The Essence of Inclusive Fashion Inclusive fashion is more than just a trend: it is a major...

Circular economy is that type of market organization that provides a production and consumption model based on the reduction of waste of energy resources through the reuse, repair and recycling of materials. Its theoretical development has a scientific basis and imitates the functioning of so-called “closed-cycle” organisms which, after having used the nutrients, reintroduce them into the ecosystem. It is theorized in stark contrast to the linear economy, that is, the main economic model applied so far which foresees a continuous extraction of energy resources for the production of goods which are then disposed of and which have life cycles...

The use of dyes in the fashion industry has a long history dating back thousands of years. However, the widespread use of synthetic chemicals has had a significant impact on the environment. In this article, we will explore the brief history of garment dyeing, the development of dyeing techniques and the use of chemicals, as well as the environmental damage caused by dyes in the fashion industry. We will also look at some sustainable and natural dyeing techniques, with a special focus on the art of shibori. The industrialization of dyes The history of dyeing clothing dates back to the...