BELIEVE IN WHAT YOU WEAR?

Sales, especially summer sales, are a highly anticipated moment for shoppers. Store windows, both physical and digital, fill up with billboards and ads with tempting discounts, new arrivals and seasonal promotions and consumers rush to hunt for the best deals. The sales season becomes a real hunting season for the best price. But behind this frenzy of purchases lies a significant environmental impact that often goes unnoticed. The environmental impact of discounts and promotions Sales are a marketing strategy used by the fashion industry - especially fast fashion - to clear out warehouses and sell off leftovers from past seasons....

Creating a sustainable wardrobe is an important step towards a more eco-friendly lifestyle. It reduces your environmental impact and promotes conscious choices. In this article, we will provide you with useful tips on how to create a sustainable wardrobe, including information on the ideal number of pieces and which eco-friendly fabrics to prefer. Sustainability is a concept that has become increasingly important in recent years, in all aspects of our lives, including fashion. Creating a sustainable wardrobe is not just following a trend, but is a commitment to a lifestyle that respects the environment and workers' rights. How many items...

In the current fashion landscape, the focus is shifting more towards more sustainable and environmentally friendly practices. One aspect of this trend is the emergence of vegan fashion, a movement that rejects the use of animal products in the design and production of clothing. But what does it really mean when a piece of clothing is called vegan? And what does cruelty-free mean? In this article, we will explore these concepts in detail and discover what vegan fabrics are. What is Vegan Fashion? The vegan movement advocates respect and protection of all living things, and vegan fashion is an extension...

The garment label is that small piece of fabric sewn inside the garments that provides the most important information about the product. It can contain a series of useful and necessary details so that the consumer can consciously choose based on their purchasing needs and is particularly helpful for the correct use and care of the garment. In Europe, Regulation No. 1007 of 2011 “relating to the names of textile fibres and the labelling and marking of the fibre composition of textile products” dictates the rules in this area. It brings order to the chaotic issue of production within the...