BELIEVE IN WHAT YOU WEAR? — Greenwashing

By now the word greenwashing has invaded search engines, articles and social pages. But there are those who still may not know its meaning. This word, used since the late 80s, is composed of green , which recalls the world of ecology, and washing , from to whitewash translated into Italian as to whitewash, to cover, to hide, so literally it can be translated as "to cover with ecology" that is, to hide something with a patina of apparent ecology, not truthful. Greenwashing is a marketing strategy used by companies that demonstrate a fictitious attention to the value of eco-sustainability...