BELIEVE IN WHAT YOU WEAR? — Saldi

Sales, especially summer sales, are a highly anticipated moment for shoppers. Store windows, both physical and digital, fill up with billboards and ads with tempting discounts, new arrivals and seasonal promotions and consumers rush to hunt for the best deals. The sales season becomes a real hunting season for the best price. But behind this frenzy of purchases lies a significant environmental impact that often goes unnoticed. The environmental impact of discounts and promotions Sales are a marketing strategy used by the fashion industry - especially fast fashion - to clear out warehouses and sell off leftovers from past seasons....