BELIEVE IN WHAT YOU WEAR? — Fast fashion

Sales, especially summer sales, are a highly anticipated moment for shoppers. Store windows, both physical and digital, fill up with billboards and ads with tempting discounts, new arrivals and seasonal promotions and consumers rush to hunt for the best deals. The sales season becomes a real hunting season for the best price. But behind this frenzy of purchases lies a significant environmental impact that often goes unnoticed. The environmental impact of discounts and promotions Sales are a marketing strategy used by the fashion industry - especially fast fashion - to clear out warehouses and sell off leftovers from past seasons....

The last decades of the fashion industry have been characterized by a frenetic trend that has then condensed into the concept of fast fashion. Fast fashion is a type of clothing production that began at the end of the last century and has become predominant in recent years, so much so that it has involved an ever-increasing number of brands and companies that have been able to create real commercial empires. The trends shown during the Fashion Weeks by Haute Couture brands are used by multinational fast fashion clothing companies to reproduce collections characterized by significantly lower quality and times....