As a sustainable fashion brand deeply committed to eco-conscious practices, OWN OFF WITH NATURE is thrilled to reveal some new details from its latest collection. With the launch of the Fall-Winter 2024 collection, we want to reaffirm our continued commitment not only to the sustainability of our processes, but also to a deeper connection with nature, which remains an inexhaustible source of aesthetic and stylistic inspiration. On this occasion, we choose to embrace nature's extraordinary ability to create harmony between its elements. Each piece in this collection is a reinterpretation of the changing shades of autumnal nature, capturing the essence of the Earth and its ever-changing tones.

To make this mission tangible, we use only GOTS (Global Organic Textile Standard) certified dyes in our production processes, which capture the beauty of nature in the shades of our garments and respect and preserve the environment. Furthermore, they contribute significantly to reducing our environmental impact, demonstrating that fashion and sustainability can coexist in perfect harmony, just as nature itself teaches us.

The Shades of the Earth

OWN’s fall-winter collection celebrates the earthy tones of the winter season, capturing the essence of the Earth in every piece. Key shades that dominate this collection include PRUNE, PEANUT and BLACK, each helping to evoke a warm and enveloping atmosphere.

PRUNE is a rich and intense shade that suggests the feeling of depth and calm. This color represents the essence of winter days when the sunlight is soft, creating a magical and mysterious atmosphere, in the OWN collection it becomes a symbol of connection to the beauty of ripe fruits and autumn leaves.

PEANUT , on the other hand, is a neutral shade that recalls the earth itself. This color is inspired by the warm tones of autumn soil, with shades of brown and beige. PEANUT embodies the idea of ​​rooting and connection with the Earth, just like the roots of trees during the cold season. In the creations of the collection, they represent the stability and intrinsic beauty of nature.

Finally, BLACK is a timeless color that symbolizes elegance and strength. In the collection it represents the depth of the winter night, with its mystery and tranquility.

In addition to the beauty of the colors, the collection is characterized by high-quality materials and guarantees comfort and durability. OWN has chosen eco-conscious fabrics, including a super soft 100% recycled fleece and a cotton interlock in certified Organic Cotton. These materials not only reduce the environmental impact but also offer a pleasant and comfortable fit. Both the color tones and the chosen materials reflect OWN's commitment to aesthetic and sustainable design.

A sustainable palette

Our choice to use GOTS certified dyes not only translates into greater sustainability, but opens the doors to a series of advantages that cannot go unnoticed by those who appreciate the quality and ethics of the products they wear. In fact, OWN products are made with fabrics dyed with GOTS certified dyes, designed with the main objective of significantly reducing the environmental impact linked to textile production. This means a significant reduction in water consumption, a drastic reduction in waste and the elimination of the use of harmful chemicals. In more concrete terms, each garment made with these dyes has a significantly reduced carbon footprint.

Wearing garments dyed with certified dyes is not just about the aesthetic aspect, the delicacy of the dyes used guarantees a pleasant sensation of comfort even on the most sensitive skin, avoiding irritation. Finally, GOTS certified dyes can guarantee good durability of the shades that maintain their vibrant vitality even after numerous washes. This not only ensures an impeccable look but also helps reduce the need to replace garments frequently, significantly reducing waste.

When you wear OWN clothing, you are not only embracing fashion and sustainability, but you are becoming part of a community that is conscious and in harmony with Mother Earth. Join us as we celebrate the beauty of our planet's shades, building a more sustainable future 🌿🎨🌍.